Thursday, 4 December 2014

SEO Consultants

The vast prospects of online business have also brought forth an immense competition within the internet. There are more companies in every sector of business possibilities and each is vying to gain the attention of the internet user.

There is no doubt about the fact that an incredible number of people logged in to the internet almost at all hours of the day especially with new age phones and smart laptops and notebooks. In addition, a large section of companies is vying for a successful place of visibility to this large section of people to browse through their products and services.

Search Engine

Every time an internet user needs to find a detail on the internet, they take help for popular search engines like Google and Yahoo among many others. Therefore, websites will have a better chance of accessibility to the net users if enlisted with the categories and database of the popular search engines.

There is also another aspect of search engine rankings. There may be several pages of results for a search but the internet users have been found to stick to the first page of results for reference only.

There are SEO techniques that can be followed by companies and webmasters that will enable them to be featured in the coveted ranks.

SEO Companies

There are professionally managed SEO companies that have all the necessary knowledge of the aspects to be included within the structure and design of a website. They can also initiate services with the help of application tools and software programs.

Generally, SEO companies are also into web designing for their clients that allows them to take care of all such aspects and techniques with the same. However if you already have a website and would like to improve on its performances then you can approach SEO companies as well.

SEO Consultants

The need for a SEO consultant comes when you are looking for highly specialized and personalized services for your website. Consultants will be able to assist with professional services on the following lines.

Keyword Analysis - There is a need for a stock of appropriate and topic associated keywords. SEO consultants will provide you with lists of viable keywords and even assess the same with the help of keyword analysis tools that are available with them.

Link Building - Every website has a link exchange program. There is a need for a proper link exchange with associated and relevant websites. This will gain you excess visibility among internet users. SEO consultants can provide you with an appropriate link exchange with sites that will help your site to gain visibility.

Content Analysis - SEO consultants will help you with copywriting and content development for your website. These will be free of errors and plagiarism. Additionally there will be enough linkage within it to make the different sections of the site easily and quickly accessible.

Professional SEO services ensure the inclusion of White Hat techniques in the structural design of the website. This will make them easily searched for and indexed by popular search engines.

For more information on professional seo services, check out the info available online; these will help you learn to find the seo consultants!

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Keyword Analysis Tools

Keyword analysis is a confusing area for many businesses new to SEO, and it is one where many come unstuck early on in their SEO efforts. Novices who cannot rely on the help of an SEO consultant often think that it is just a matter of choosing a selection of keywords that they think make sense.

However, good keyword analysis involves far more than this.

Some people go further and use a keyword tool such as the Google AdWords Keyword Tool to generate more ideas. But even this is still the most basic form of keyword research.

To choose the right keywords from the start you need to find out exactly how difficult it will be for you to rank for specific keywords, and this is where keyword analysis tools come into play.

What are Keyword Analysis Tools?

Essentially, these tools help you to work out how competitive a keyword is. When you have a list of potential keywords following the brainstorming stage you can turn to a keyword analysis tool to work out the chances that you will be able to rank for each keyword.

There are many tools available, some of which are free and some of which will require a fee. If you speak to an SEO consultant they will probably be able to recommend one or tell you which they are using.

SEOQuake for Firefox is a good free tool, and Traffic Travis which works on Windows computers is also popular, but there are many others to choose from. A good idea is to simply experiment and find out which is the best one for you.

How do Keyword Analysis Tools Work?

Keyword analysis tools work by providing you with the details of your competition for a specific keyword phrase. Your competition for SEO purposes consists of the first 10 results in the search engines. These are essentially the only ones which matter because the second page of Google is the same as the fiftieth when it comes to generating more traffic to your site.

The first information that you will find regarding your competitors' websites include:

  • Domain age
  • PageRank
  • Backlinks pointing to page
  • Backlinks pointing to domain

All of these show the health of the pages and websites with which you are competing for a particular keyword. If there are lots of results on the first page which have old domains and lots of backlinks then that keyword will generally be harder to rank for.

In addition to this information, most keyword analysis tools will reveal the extent of the optimisation of these pages, including:

  • Web title tag
  • URL
  • Meta description tag
  • Headline

This is where you can really get ahead in your SEO efforts, and it is the place where your SEO consultant will probably recommend starting off. Some sites will have an old domain and lots of backlinks, but they will fail when it comes to SEO optimisation. If you optimise all of these aspects of a web page for your chosen keyword then you can get a real boost in the rankings even if you have a relatively new domain.

Use Keyword Analysis Tools to Find the Best Keywords

Keyword analysis tools should be used by anyone who takes their SEO seriously. If you want to find the best keywords with the best chances of ranking then make sure you analyse each keyword properly using a specialist tool, and talk to a good SEO consultant to find out what advice they can give you.

Focusing on the wrong keywords from the outset will lead to a lot of wasted time and effort, so it pays to use keyword analysis tools before you attempt to rank for any keywords.

With over 10 years in the business, Marcus' experience spans across SEO and internet marketing. His expertise revolves around getting people to your site and then getting them to do what you want when they get there.

If you have a site or an idea, and no one else can help, and if you can find him, maybe you can hire your own personal A Team - Bowler Hat - The Birmingham SEO Company

The web offers a huge opportunity to market your business, but only a tiny percentage of businesses tap into it effectively - get in touch with Marcus to find out how to start winning online:

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SEO Training

SEO - Search Engine Optimisation, is an extremely  valuable skill.

The job websites - at a time of increasing unemployment - seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO - and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can't just go & enroll on an SEO course at your local night school, they don't teach it in schools, there are no college courses in SEO in the UK, that I'm aware of, and there are very few real opportunities to learn real SEO from someone who knows how it's done.

I think the reason most SEO consultants don't offer to train, is that training is much harder work than just doing SEO - and at the same time, when training new SEO consultants, we're creating real competition for ourselves - and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they'd prefer it that way - it's difficult promoting a clients website when you're up against another professional, so really for us, the less true SEO professionals out there, the better!

So - most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I'm sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No - they're not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who're doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn't likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap - just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost - but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about - is what happens after the course? Like learning to drive, the REAL test comes after you've passed & you're let alone to drive. Remember the first few weeks of driving, scary right?

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course - and I offer packages for continued support after a year.

Kevin John Lewis is a professional search engine marketing / SEO Consultant

Kevin is now offering a one to one SEO Training Course in the UK - available in London, Manchester, Birmingham, Cornwall (Newquay), Glasgow & Dublin. There are only a small number of positions available on the training course in both 2008, and 2009 - so if you are interested in becoming a professional SEO consultant, act soon!

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What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let's talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is "good enough" is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That's why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It's not if, it's when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There's a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google's terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one's website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update.

Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.

Patricia J Tuley is a Technology research analasis. You can visit my site [] for more great information on search engine optimization and products.

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