Thursday, 4 December 2014

Keyword Analysis Tools


Keyword analysis is a confusing area for many businesses new to SEO, and it is one where many come unstuck early on in their SEO efforts. Novices who cannot rely on the help of an SEO consultant often think that it is just a matter of choosing a selection of keywords that they think make sense.

However, good keyword analysis involves far more than this.

Some people go further and use a keyword tool such as the Google AdWords Keyword Tool to generate more ideas. But even this is still the most basic form of keyword research.

To choose the right keywords from the start you need to find out exactly how difficult it will be for you to rank for specific keywords, and this is where keyword analysis tools come into play.

What are Keyword Analysis Tools?

Essentially, these tools help you to work out how competitive a keyword is. When you have a list of potential keywords following the brainstorming stage you can turn to a keyword analysis tool to work out the chances that you will be able to rank for each keyword.

There are many tools available, some of which are free and some of which will require a fee. If you speak to an SEO consultant they will probably be able to recommend one or tell you which they are using.

SEOQuake for Firefox is a good free tool, and Traffic Travis which works on Windows computers is also popular, but there are many others to choose from. A good idea is to simply experiment and find out which is the best one for you.

How do Keyword Analysis Tools Work?

Keyword analysis tools work by providing you with the details of your competition for a specific keyword phrase. Your competition for SEO purposes consists of the first 10 results in the search engines. These are essentially the only ones which matter because the second page of Google is the same as the fiftieth when it comes to generating more traffic to your site.

The first information that you will find regarding your competitors' websites include:

  • Domain age
  • PageRank
  • Backlinks pointing to page
  • Backlinks pointing to domain


All of these show the health of the pages and websites with which you are competing for a particular keyword. If there are lots of results on the first page which have old domains and lots of backlinks then that keyword will generally be harder to rank for.

In addition to this information, most keyword analysis tools will reveal the extent of the optimisation of these pages, including:

  • Web title tag
  • URL
  • Meta description tag
  • Headline

This is where you can really get ahead in your SEO efforts, and it is the place where your SEO consultant will probably recommend starting off. Some sites will have an old domain and lots of backlinks, but they will fail when it comes to SEO optimisation. If you optimise all of these aspects of a web page for your chosen keyword then you can get a real boost in the rankings even if you have a relatively new domain.

Use Keyword Analysis Tools to Find the Best Keywords

Keyword analysis tools should be used by anyone who takes their SEO seriously. If you want to find the best keywords with the best chances of ranking then make sure you analyse each keyword properly using a specialist tool, and talk to a good SEO consultant to find out what advice they can give you.

Focusing on the wrong keywords from the outset will lead to a lot of wasted time and effort, so it pays to use keyword analysis tools before you attempt to rank for any keywords.

With over 10 years in the business, Marcus' experience spans across SEO and internet marketing. His expertise revolves around getting people to your site and then getting them to do what you want when they get there.

If you have a site or an idea, and no one else can help, and if you can find him, maybe you can hire your own personal A Team - Bowler Hat - The Birmingham SEO Company

The web offers a huge opportunity to market your business, but only a tiny percentage of businesses tap into it effectively - get in touch with Marcus to find out how to start winning online: marcus@bowlerhatsolutions.co.uk

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